David Wilson
COURTESY OF OVERDEVEST NURSERIES

“We don’t have any sales reps. If you want to buy anything from us, you deal directly with the individuals in the office. If there is something that needs attention, you get direct communication. It’s a very personal approach.”

— David Wilson, Director of Marketing, Overdevest Nurseries

Donna Cutting
COURTESY OF FRED CARPET LEARNING SYSTEM

“Sometimes we assume, as leaders, that customer service is common sense. People may have different definitions of what that looks like. Take advantage of the slower season to define customer service and use it as training.”

— Donna Cutting, Founder & CEO, Red Carpet Learning Systems

“Teach your employees the once upon a time story about your business. It’s important for them to know that they are part of something special.”

— Simon T. Bailey, speaker & author

“We are always striving to get better and more creative marketing and promotional techniques to support our clients. Those techniques obviously help them to sell more, grow our customers and retain our business.”

Brian Vitale
COURTESY OF ARIZONA EAST

— Marc McCormack, Sales & Marketing Director, Bailey Nursery

“Our industry has become increasingly competitive over the years, so when you price your products it’s important to focus on the long term benefits of each partnership rather than the short term reward. Maintaining healthy margins is important for both parties, but get greedy and you may be unwittingly creating an invitation for your competitors to move in and win over the business.”

— Brian Vitale, Cofounder & CEO, Arizona East

“It’s about delivering the highest level of service for the most reasonable cost.”

— Fred Key, Region Vice President, Ruppert Landscape