Since 2001, the Garden Media Group has published its yearly Garden Trends Report, predictions of what will be popular in the industry for the coming year. The 2017 report, titled Grow 365, reflects innovations in indoor gardening technology combined with an increasing demand for clean food, making it more popular than ever to garden 365 days a year.
Grow 365 presented eight industry trends that inspire gardening year-round for its 2017 report.
“Gone are the days where we have to limit our growing options based on our climate, soil conditions, water or space,” says Susan McCoy, president of Garden Media Group. “New technology turns almost any indoor space into a vegetable garden. Clean, healthy and delicious food is now at our fingertips all year long.”
The report emphasizes the clean food movement and how it is redefining indoor gardening for the modern age. Millennials especially demand to know where food comes from and what’s in it. Now, more people are growing their own groceries than ever before.
“The stigma once placed on hydroponics is long over,” McCoy explains. “The demand for clean food, the surge in canna-businesses and concerns about the environment are just a few reasons why growing 365 days-a-year is trending.”
There are other interesting findings in the report about how consumers will want their gardens to look and access information about growing plants. After examining the report, Ornamental Breeder has selected five of the most important trends to watch for in 2017.
1. Redefining peak season
New technology can turn any kitchen counter into a vegetable garden. In 2015, indoor gardening and hydroponic stores made just under $1 billion. With the demand for organic, local food exceeding supply, and people choosing to live in smaller spaces and urban environments, more people will grow indoors. Research indicates 37 percent of Millennials and 28 percent of Boomers are growing herbs indoors. From growing arugula to bok choy, clean fresh food will be available to plant, pick and plate every season. From herbal tea gardens on the window sill and healing herbs under lights to vitamin-packed microgreens on the kitchen counter, medicinal gardens are gaining relevance.
2. Tidy gardens
Tidy does not mean trimmed hedges and clean corners. It simply reflects a global shift toward reduced consumption coupled with finding bliss in what you do, not in what you have. This trend coincides with a downsizing trend as the U.S. population shifts from suburbs to city living in smaller spaces, and the demand for compact shrubs and container gardens grows.
3. Uber-izing gardening
Subscription services introduce people, especially Millennials, to products they didn’t even know they wanted. The garden industry is poised to ride this rising trend. Likewise, more passionate gardeners can be introduced to new and exciting plants, products and tools they may never have thought to try. Garden services can range from seeds of the month and artisanal microgreens to heirloom bulbs and new plants. Delivering experiences comes in the form of regular workshops, too. These attract Millennials who document experiences and devote discretionary income to these moments. Almost half of Millennials splurge on classes to improve their body, mind and soul, and 65 percent indicated they would attend a class or workshop at a store to enhance their growing skills.
4. Buzz off!
Bats, birds and flowers are the best form of natural pest control. The Zika virus scare and other mosquito-borne diseases, combined with the demand to be chemical-free, is driving people to look for ways to control pests naturally.
5. Golden age
Gold is having a magic moment that is expected to last a decade. When used outdoors, pops of gold warm up spaces and create the feeling of outdoor rooms. Plus, the reflective accent helps move light and make the garden “glitter.” When it comes to golden foliage, the garden just can’t have enough.
The complete 2017 Garden Trends Report: Grow 365 is available for free download here: http://grow.gardenmediagroup.com/2017-garden-trends-report. Garden Media Group ignites buzz for clients in the garden, horticulture, outdoor living and lawn and landscape industries, and offers innovative public relations campaigns and secures top media placements and partnerships.