GrowIt!, the app that has created an enormous community centered around plants and gardening, is touted by the creators as “the only app that lets you garden socially.” Users — from novice to expert — receive help with plant ID, plant selection, color ideas, and container or bed design, to name a few.

During the past year and a half, plants on GrowIt! have amassed about 2 million ratings, and tens of thousands of searches have been performed by more than 200,000 registered community members.

The app’s creators have turned some of the raw data regarding searches into valuable information that can help the green industry better understand the consumer. For more information, visit www.growitmobile.com.